ESSIA Real Estate supports developers and development teams in the sales and marketing of new developments and new build, through an approach grounded in method, rigor and results. The process is managed with consistency, ensuring the market experience, from first presentation to completion, remains fully aligned with each project’s positioning.
We support the definition and execution of a complete commercial strategy, from pre sales through to unit handover. The integration between the sales operation and a dedicated project marketing team ensures consistent communication, message control and structured funnel management, with discipline and phase by phase visibility.
• Involvement from product preparation and commercial structuring through to sales completion. • Integrated management of commercial strategy and communication, ensuring positioning coherence and lead quality. • Continuous pipeline management, with process discipline and visibility by stage.
• Dedicated marketing team per project, with phased planning and activation. • Production of content and materials aligned with the development’s positioning. • Ongoing optimisation where applicable, while preserving message control and consistency across all touchpoints. • Protection of the project narrative and positioning, avoiding dilution.
• Development of core sales collateral, presentations, brochures, unit sheets, digital content and call scripts. • Version control and continuous alignment with the product. • Clear qualification routines, response time standards and follow up discipline. • Coordination of viewings, proposal management and negotiation with rigor. • Regular reporting to support decision making, with KPIs and stage by stage analysis. • Coordination with partners and external channels when appropriate, under predefined rules, preserving presentation quality and process consistency.
• Market experience since 1989, with a culture of rigor, discretion and method. • Integrated structure, combining sales operations and dedicated project marketing. • Process and reporting, enabling fast, controlled decisions. • Consistent messaging and execution quality, from start to close.